our Services

Turn complex technology topics into credible, independent content that educates customers and helps shape industry conversations.

LRG develops analyst-led research and thought leadership that combines market context, technology expertise, customer priorities, and an independent perspective. Programs can examine an emerging technology, market transition, business challenge, product category, or broader industry trends. Engagements may include:

• Research briefs and white papers
• Custom thought-leadership research
• Customer use-case studies
• Executive and industry articles
• eBooks and infographics
• Research-backed video programs
• Webinar content and analyst participation.

 An independent perspective can be especially valuable before an important decision is made.

LRG works directly with executives, product teams, marketing leaders, sales organizations, and corporate strategists to provide an outside perspective on markets, technologies, competitors, messaging, and go-to-market strategies.

Advisory engagements can include:

• Executive strategy sessions
• Market and technology assessments
• Product and portfolio strategy
• Positioning and messaging reviews
• Competitive intelligence
• Go-to-market guidance
• Sales and executive preparation
• Ongoing analyst inquiry

Engagements range from focused advisory sessions to annual relationships providing ongoing access to LRG research and expertise.

Better decisions begin with better information.

LRG designs custom research programs to help organizations understand customer priorities, technology adoption, market dynamics, competitive positioning, and emerging opportunities.

Research programs may combine quantitative and qualitative methods, including:

• Custom enterprise surveys
• Executive and practitioner interviews
• Market and competitive analysis
• Buyer priority research
• Technology adoption studies
• Benchmark research
• Market opportunity assessments
• Economic and business-value analysis

Findings can be delivered privately to support strategy or developed into externally published research and thought leadership.

Great ideas have greater impact when they are communicated clearly.

LRG helps technology leaders translate complex technologies and market developments into credible conversations designed for enterprise decision-makers and practitioners.

Programs can include:

• Executive video interviews
• Analyst-led conversations
• Customer interviews
• Video research programs
• Webinars and virtual events
• Executive Q&A programs
• Podcasts and digital conversations
• Event-based video content

LRG can support everything from a single executive conversation to a multi-part thought-leadership series built around a strategic market theme.

 Bring an independent industry perspective to your next executive meeting, customer event, sales kickoff, conference, or leadership program.

Bob Laliberte delivers research-driven presentations and conversations that connect technology trends with practical business implications.

Engagements can include:

• Keynote presentations
• Sales kickoffs
• Executive roundtables
• Customer and partner events
• Panel participation
• Fireside chats
• Event moderation
• Executive interviews
• Webinars and virtual events

Topics can be tailored to specific audiences, industries, or strategic priorities while maintaining an independent analyst perspective.

Not every challenge fits neatly into a predefined service.

LRG engagements begin by understanding the business objective: the audience you need to reach, the decision you need to make, the market question you need to answer, or the conversation you want to influence.

From there, we develop an engagement that brings together the right combination of research, advisory, content, data, and executive engagement.

A specific research brief, advisory session, webinar, executive interview, or strategic project.

Multi-component programs combining research, content, video, executive engagement, and market education around a strategic theme.

Annual relationships providing continued access to LRG research, analyst expertise, strategic guidance, and market insight.

  LRG works across the technology ecosystem, providing different perspectives depending on the client's objectives.

Market strategy, research, positioning, thought leadership, customer engagement, and executive content.

Independent technology perspectives, strategy, emerging technology evaluation, and executive education.

Market intelligence, customer research, positioning, ecosystem strategy, and thought leadership.

 Credibility matters. LRG combines decades of technology industry experience with ongoing engagement across enterprise IT leaders, practitioners, technology providers, partners, investors, and industry communities. Our work is designed around three principles:

1. Independent Insight
   Provide objective analysis grounded in research, experience, and real-world market perspectives.
2. Business Relevance
   Connect technology capabilities to the operational, financial, and strategic outcomes that matter.
3. Strategic Impact
   Turn research and insight into ideas that help organizations make better decisions and communicate more effectively.

The objective isn't to tell clients what they want to hear. It's to provide the perspective they need to make better decisions.